Case Studies

Writers often say, “Easy for the reader, hard for the writer.” It’s the same with content design - a seamless user experience often means a great deal of time spent on strategy, research, ideation, iteration, execution, and more.

Liberty Mutual needed their auto insurance quoting experience to clearly communicate which drivers needed to be listed on a policy, based on underwriting needs. This project required cross-team collaboration in an AGILE environment, UX research, translating convoluted language, A/B testing, and working closely with legal and compliance teams to adhere to regulations.

Image of app product Improve Month with a link leading to a UX content design review — I did this product review to show how I’d approach content design and strategy in this case. As a UX strategy consultant, this gives you an example of how I may approach a project requiring product content design.

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